Budweiser ranks highest in brand-awareness survey

Budweiser, Coors, Miller, Seagrams and Bacardi are the five alcoholic beverage brands that enjoy the highest brand development awareness in North America, according to the Brand Institute’s first quarter 2001 report that tracks the market for alcoholic beverage brands.

Budweiser led the list, with 24.7% of respondents listing it as the first alcoholic beverage brand that comes to mind. Coors, Miller, Seagrams and Bacardi received 7.05%, 5.95%, 4.1% and 3.71%, respectively.
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The report - The 10 Most Recognized Alcoholic Beverage Brands in North America (January-March-2001) - is based on findings from an internet survey of more than 2,000 respondents in North America. The study focuses on brand name recall and brand name perceptions across a wide range of alcoholic beverage brands.

As the markets for these types of product converge, brands that are well-known consumer alcoholic beverage brands are usually at an advantage, according to Brand Institute, a biotechnology branding, pharmaceutical branding, and consumer branding consultancy firm. Experience has shown that familiar name brands are the first ones consumers think of when faced with a purchase decision.
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