MED AD NEWS February 2001

MOST RECOGNIZED CARDIOVASCULAR BRANDS

Brand Service

Brand Institute Inc., a pharmaceutical branding, biotechnology branding, and consumer branding consultancy firm, has evaluated the cardiovascular products most recognized by physicians and pharmacists. The objectives of the Brandpoll.com survey are to identify the top 20 marketed cardiovascular products by region. Brandpoll.com results are for North America and Europe. A total of 2,000 respondents, consisting of 50% physicians of various specialties and 50% hospital and retail pharmacists, participated in this survey. This sample consisted of 1,400 North American participants and 600 European participants (see charts below). Brand Institute (www.brandinstitute.com), a brand-name and identity consultancy company, offers this pharmaceutical brand marketing tool to assist clients in monitoring the competitive marketplace and in identifying the potential strengths and weaknesses of their pharmaceutical brands within their specific industry.
Brand Service