MED AD NEWS May 2001

MOST RECOGNIZED ANTI-INFECTIVE BRANDS

Brand Valuation

Brand Institute Inc., a biotechnology branding, pharmaceutical branding, and consumer branding consultancy firm, has evaluated the anti-infective products most recognized by physicians and pharmacists. The objectives of the Brandpoll.com survey are to identify the top 10 existing anti-infective products by region.

Brandpoll.com results are for North America and Europe. A total of 2,000 respondents, consisting of 50% physicians of various specialties and 50% hospital and retail pharmacists participated in this survey. This sample consisted of 1,400 North American participants and 600 European participants (see charts).

Brand Institute (www.brandinstitute.com), a brand–name and identity consultancy, offers this marketing tool to assists clients in monitoring the competitive marketplace and identifying the potential strengths and weaknesses of their brands.
Brand Valuation