MED AD NEWS June 2001

MOST RECOGNIZED CARDIOVASCULAR BRANDS

Brand

Brand Institute Inc., a biotechnology branding, pharmaceutical branding, and consumer branding consultancy firm, has evaluated the cardiovascular products most recognized by physicians and pharmacists. The objectives of the Brandpoll.com survey are to identify the top 20 marketed cardiovascular products by region. Brandpoll.com results are for North American and Europe. A total of 2,000 respondents, consisting of 50% physicians of various specialties and 50% hospital and retail pharmacists, participated in this survey. This sample consisted of 1,400 North American participants and 600 European participants. Brand Institute (www.brandinstitute.com), a brand-name and identity consultancy company, offers this pharmaceutical marketing tool to assist clients in monitoring the competitive marketplace and in identifying the potential strengths and weaknesses of their brands within their specific industry.
Brand