MED AD NEWS
JUNE, 2002
Corporate Identity
Most Recognized Ophthalmology Brands
The most recognized ophthalmology brand among North American
healthcare professionals for the fourth quarter of 2001 is Timoptic
(timolol), with almost one-fifth of respondents recognizing the drug, according
to Brand Institute Inc., a consumer, biotech and pharmaceutical brand
name and identity consultancy. Marketed
by Merck & Co. (merck.com), Timoptic was approved before 1982 to
treat elevated intraocular pressure in patients with ocular hypertension or
open-angle glaucoma.
Corporate Identity
In Europe, Timoptol is the most recognized ophthalmic product. Timoptol contains the same ingredient as the most popular U.S. ophthalmic brand, timolol. Timoptol was recognized by 6.3% of health-care professionals polled.
The Brandpoll.com sample consists of physicians of various
specialties and hospital and retail pharmacists surveyed by Brand Institute
(brandinstitute.com) in fourth quarter 2001.
Brandpoll.com is a marketing tool that assists clients in monitoring the
competitive marketplace and in identifying the potential strengths and
weaknesses of their brand names.
Corporate Identity
