MedAdNews
July, 2005
Most Recognized Pain and Inflammation Brands
The most-recognized pain and inflammation brand in North America is Motrin. About 15.1% of physicians recognized this brand the most, according to a study by Brand Institute Inc. conducted in first-quarter 2005. Motrin, which contains ibuprofen, temporarily relieves minor pain resulting from headache, muscular aches, arthritis, toothache, backache, the common cold, and menstrual cramps, and reduces fever. Initially approved by FDA in September 1974, Motrin is marketed by NcNeil Consumer & Specialty Pharmaceuticals (jnj.com).
Advil is the second most-recognized pain and inflammation brand in North America. About 11.5% of physicians recognized this brand the most. Composed of ibuprofen, Advil is indicated for the temporary relief of minor aches and pains associated with the common cold, headache, toothache, muscular aches, backache, arthritis, and menstrual cramps, and for reduction of fever and relief of allergic sinusitis. Marketed by Wyeth (wyeth.com), Advil was initially approved by FDA in May 1984.
The third most-recognized pain and inflammation brand in North America is Celebrex. About 11.4% of physicians recognize this brand the most. Celebrex is for the treatment of acute pain in adults, for relief of the signs and symptoms of osteoarthritis and rheumatoid arthritis in adults, to reduce the number of adenomatous colorectal polyps in familian adenomatous polyposis, and for the treatment of primary dysmenorrhea. Composed of celecoxib, Celebrex was approved in December 1998 and is marketed by Pfizer Inc. (pfizer.com).
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Voltaren is the most-recognized pain and inflammation brand in Europe, with about 12.3% of physicians recognizing this brand the most. Voltaren is composed of diclofenac and marketed by Novartis (novartis.com). The product is for the treatment of the symptoms of osteoarthritis and rhumatoid arthritis.
About 9.1% of physicians recognize Bayer Aspirin the most, making this medicine the second most-recognized pain and inflammation brand in Europe. This product is used for the temporary relief of headache, pain, fever, muscle aches and pains, menstrual pain, toothache pain, and minor aches and pains of arthritis. The product is marketed by Bayer (bayer.com).
The third most-recognized pain and inflammation brand in Europe is ibuprofen. About 7.3% of physicians recognized this brand the most.
Brand Institute (brandinstitute.com) surveyed more than 2,000 physicians and hospital and retail pharmacists in North America and Europe to determine the most-recognizable brands in the category of dermatology drugs. Brandpoll is a marketing tool that is designed to help clients monitor the competitive marketplace and identify the potential strengths and weaknesses of their brands.
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