Market Research

A unique brand name is the foundation for your product’s identity. For this reason, Brand Institute is committed to providing services essential for positioning, creating, evaluating and designing great brands. Successful brands convey a sense of trust and reliability through inherent core values which, over time, build brand loyalty and equity. Brand Institute’s services will help you achieve this. Our branding specialists will meet with you in person to discuss which of our services best meet your branding needs.

In addition to the services listed below, our Market Research experts can create fully customizable qualitative and quantitative surveys to fit your needs.

  • AWARENESS, ATTITUDE & USAGE (AAU)
  • CATEGORY NAME RESEARCH
  • CLASS NAME RESEARCH
  • CONDITION / SYNDROME NAMING
  • CONSUMER NAME RESEARCH
  • CONCEPT TESTING
  • CORPORATE IDENTITY
  • CUSTOMER SATISFACTION STUDIES
  • LINE EXTENSION NAME RESEARCH
  • LINGUISTIC RESEARCH
  • LOGO / ICON RESEARCH
  • MEDICAL DEVICE NAME RESEARCH
  • PHARMACEUTICAL NAME RESEARCH
  • TAGLINE RESEARCH
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