Naming Research	Regulatory Research
Advertising Research	Consults & Rebuttals
BFQI (Brand Focus Qualitative Insights)	Failure Mode & Effects Analysis
Category Name Research	Gap analysis
Class Name Research	Labels and Packaging
Clinical Trial Name Research	Name Research
Consumer Name	Name Safety Reports
Corporate Identity	Name Safety Submission
Line Extension	Name Safety Research
Linguistic Research	Nonproprietary (USAN / INN) Research
Logo Research	Product Labeling, Packaging & Trade Dress Research
Medical Device	Promotional / Advertising
Pharmaceutical Name	Regulatory / Safety Review of Container & Carton
Promotional Research	Risk Management Plans
Syndrome Name
Tagline Research
Visual Aid Research

There are several key criteria to consider when selecting your market research partner: methodology, accuracy and confidentiality.

Brand Institute's consumer and business-to-business nomenclature research utilizes a comprehensive panel of target audience members located throughout the world. We work closely with our clients to develop self-administered questionnaires (SAQ) and ensure that the data collected produces meaningful and resonant nomenclature insight.

Brand Institute's pharmaceutical nomenclature research, methodology combines our extensive marketing research capabilities with Drug Safety Institute's safety research expertise to evaluate names for both marketing potential and regulatory risk, taking into account not only nomenclature memorability and competitive differentiation, but also safety from a look-alike/sound-alike standpoint, along with promotional considerations.

Because Brand Institute's panel of global healthcare professionals and consumers is developed and maintained in-house, we can guarantee that the interviewing and data collection process are completed efficiently, accurately and with the highest level of confidentiality.