Brand Strategy

Brand Institute offers a suite of brand strategy services to complement our naming, market research, design and regulatory capabilities. These services help our clients better position their brands in a competitive marketplace. Understanding the key drivers that will lead to brand adoption & brand loyalty and communicate product attributes & benefits in a targeted manner, help carve out a messaging niche that will resonate with the target audience

  • BRAND AWARENESS
  • BRAND AUDIT
  • BRAND ARCHITECTURE
  • BRAND EQUITY
  • BRAND POSITIONING (STATEMENT TESTING)
  • KEY OPINION LEADER INTERVIEWS
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