Traditional Research

Market research is not just about data collection and analysis. It is about matching the right service with the right brand, depending on the client's particular situation, expectations and desired outcomes.

Brand Institute's Traditional Research provides relationship-based market research services that ensure not only the flawless execution of quantitative and qualitative surveys, but also a well-defined, methodical approach that keeps our clients actively involved throughout each phase of the project.

Our goal is to assist each client with their specific branding initiatives, whether it is the evaluation of a concept or message for a new brand, revealing the awareness and/or equity of an existing brand or exploring options to reposition or extend a brand. These services can also be combined with Brand Institute or Drug Safety Institute services depending on the objectives the client may have.

Customized, timely and relevant market research solutions with a personal touch; this is the goal of Brand Institute. We offer the following customized quantitative and qualitative online research services:

  • CONJOINT ANALYSIS
  • POSITIONING STATEMENT TESTING
  • BRAND EQUITY
  • CONCEPT TESTING
  • AWARENESS, ATTITUDES AND USAGE (AAU) STUDY
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