Traditional Research


Traditional Research Services

We offer the following customized quantitative and qualitative online research services:

Conjoint Analysis
A quantitative research method used to measure the perceived values of specific product features, to learn how demand for a particular product or service is related to price, and to forecast what the likely acceptance of a product would be if brought to market.

Positioning Study
A research technique by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the 'relative competitive comparison' your product occupies in a given market as perceived by the target market.

Brand Equity
Brand equity research provides a series of key measurements for assessing the health of brands. Our Brand Equity research service offers a complete tool kit for understanding the overall health of brands, as well as an assessment of .the image and profile of these brands.

Concept Testing
Concept testing is the process of using quantitative methods and qualitative methods to evaluate consumer response to a product idea prior to the introduction of a product to the market.

T.U.R.F. Analysis (Total Unduplicated Research Frequency)
Total Unduplicated Reach and Frequency) analysis is a technique used to identify the best product mix that will reach (attract) the largest number of consumers.

This research technique can also help a client to develop new product lines, as well as including products that will add values to their existing product lines.

Attitudinal, Awareness and Usage Study
Awareness, attitudes, and usage (AAU) studies quantify the levels and trends in customer knowledge, perceptions, beliefs, intentions, and behaviors. The results of these studies are also used to track long-term changes in customer awareness, attitudes, and behaviors.

Structural Equation Modeling
A statistical technique used to understand complex relationships. This technique offers a way to validate hypotheses about interrelationships of variables. These relationships are important when working to understand customer satisfaction, customer loyalty, brand equity, or other drivers of performance.

Market research is not just about data collection and analysis. It is about matching the right service with the right brand, depending on the client's particular situation, expectations and desired outcomes.

Brand Institute's Traditional Research provides relationship-based market research services that ensure not only the flawless execution of quantitative and qualitative surveys, but also a well-defined, methodical approach that keeps our clients actively involved throughout each phase of the project.

Our goal is to assist each client with their specific branding initiatives, whether it is the evaluation of a concept or message for a new brand, revealing the awareness and/or equity of an existing brand or exploring options to reposition or extend a brand. These services can also be combined with Brand Institute or Drug Safety Institute services depending on the objectives the client may have. At the culmination of the research project, we provide a complete deliverable package with survey methodology, analysis and presentation materials.

Customized, timely and relevant market research solutions with a personal touch; this is the goal of Brand Institute.

 

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