Pharmaceutical companies generally plan to sell their pharmaceutical products in more than one country. Ideally, they will seek a product […]
Hurdles to Overcome When Developing a Brand Name
What makes a great brand name? That depends on who you ask. One thing is for certain, whether developing a […]
Preserving Patient Safety: Understanding the Risks of Look-Alike and Sound-Alike Drug Names
Patient safety is a critical aspect of the Healthcare Industry that involves protecting patients from harm and ensuring that they […]
The Value of Consumer Brand Name Market Research
When it comes to consumer products, choosing the right name can be a critical factor in determining a brand’s success. […]
The Crucial Role of Linguistic Appropriateness in Branding
The challenges of developing a new brand or nonproprietary name are relatively well known. Whether it be a pharmaceutical product, […]