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Clearing a Global Pharmaceutical Trademark
May 19, 2023

Clearing a Global Pharmaceutical Trademark

Pharmaceutical companies generally plan to sell their pharmaceutical products in more than one country. Ideally, they will seek a product […]

Brand Insights 0 1 min read
Hurdles to Overcome When Developing a Brand Name
May 18, 2023

Hurdles to Overcome When Developing a Brand Name

What makes a great brand name? That depends on who you ask. One thing is for certain, whether developing a […]

Brand Insights 0 2 min read
Preserving Patient Safety: Understanding the Risks of Look-Alike and Sound-Alike Drug Names
May 18, 2023

Preserving Patient Safety: Understanding the Risks of Look-Alike and Sound-Alike Drug Names

Patient safety is a critical aspect of the Healthcare Industry that involves protecting patients from harm and ensuring that they […]

Brand Insights 0 1 min read
The Value of Consumer Brand Name Market Research
May 18, 2023

The Value of Consumer Brand Name Market Research

When it comes to consumer products, choosing the right name can be a critical factor in determining a brand’s success. […]

Brand Insights 0 1 min read
The Crucial Role of Linguistic Appropriateness in Branding
May 18, 2023

The Crucial Role of Linguistic Appropriateness in Branding

The challenges of developing a new brand or nonproprietary name are relatively well known. Whether it be a pharmaceutical product, […]

Brand Insights 0 1 min read
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