The world’s #1 naming company
Why do companies choose Brand Institute?
Our people, our process and a proven track record of exceptional results.
Brand Institute is the global leader in brand name and identity development. We partner with clients across industries and develop some of the world’s most iconic brands.
In addition to being the leader in Consumer and B2B naming, Brand Institute is also the leader in pharmaceutical/healthcare-related name development, partnering on over 75% of drug names approved worldwide in 2020, and holding a majority share of market for drug name approvals for 15 consecutive years.
Brand Institute is proud to have partnered on 20 COVID-19 products including the following brands!
Our approach to developing consumer and B2B brand names addresses the marketing, legal, and linguistic challenges inherent to the brand name development process. We combine exceptional creative with efficient and comprehensive trademark screens, then test those names with your target audience while checking for negative or unintended connotations and associations. All the while we involve your team to ensure process and strategy alignment, and ultimately the enthusiastic adoption of your product’s brand name and visual identity internally and externally.
Your corporate brand name and visual identity are critically important to your company’s success and overall branding efforts. A great corporate identity helps you stand out against your competition, encourages the development of your company’s culture, and provides your customers clarity regarding your purpose, mission, and direction. With a portfolio of over 175 corporate identities developed (and counting!), we have the experience and expertise to develop a memorable, ownable and meaningful corporate identity for your organization.