“Your name should evoke what’s unique about your product,” said Scott Piergrossi, an executive at Brand Institute. “Make it memorable and easy to pronounce so…
Kart racer Emmo Fittipaldi Jr., son of two-time Formula 1 world champion and two-time Indianapolis 500 winner Emerson Fittipaldi, has landed a major sponsorship deal…
Brand Institute has earned recognition by leading graphic design publication, GDUSA, on their work for IVERIC bio. For 56 years, Graphic Design USA’s Inhouse Design…
Naming New Drugs: It’s Serious Business, Particularly in NJ With two-thirds of the world’s largest pharmaceutical companies based in New Jersey, agencies spend a lot…
NSU’s Division of Student Affairs proudly introduces the winners of the 20th Annual Student Life Achievement Award (most commonly referred to as the STUEYS). The…