“Your name should evoke what’s unique about your product,” said Scott Piergrossi, an executive at Brand Institute. “Make it memorable and easy to pronounce so…
BrandinstituteDecember 3, 2019
Brand Institute is proud to sponsor Emmo Fittipaldi as he races to become a Formula 1 driver. Emmo Fittipaldi Jr., son of two-time Formula 1…
BrandinstituteOctober 3, 2019
The son of Emerson Fittipaldi premieres documentary about his path to F1 The little one, only 12 years old, competes in the FIA Karting League…
BrandinstituteAugust 6, 2019
Kart racer Emmo Fittipaldi Jr., son of two-time Formula 1 world champion and two-time Indianapolis 500 winner Emerson Fittipaldi, has landed a major sponsorship deal…
BrandinstituteAugust 6, 2019
Brand Institute has earned recognition by leading graphic design publication, GDUSA, on their work for IVERIC bio. For 56 years, Graphic Design USA’s Inhouse Design…
BrandinstituteJune 14, 2019
Naming New Drugs: It’s Serious Business, Particularly in NJ With two-thirds of the world’s largest pharmaceutical companies based in New Jersey, agencies spend a lot…
BrandinstituteJune 5, 2019
These may sound like alien characters from a science fiction novel, but they’re drug brand names. This begs the question: How do drugs get such…
BrandinstituteMay 31, 2018
NSU’s Division of Student Affairs proudly introduces the winners of the 20th Annual Student Life Achievement Award (most commonly referred to as the STUEYS). The…
BrandinstituteMay 9, 2018