For over 30 years, Brand Institute has been the trusted partner of leading companies worldwide, delivering unparalleled expertise in brand naming and identity creation. With a proven track record of over 2,000 successful projects, we are the global leader in naming and branding solutions.
Brand Naming Agency
A professional service specializing in the creation, development, and strategy of brand names that resonate with audiences, comply with trademark and regulatory standards, and drive market success.
Why we are the Preferred Choice in Brand Naming
Committed to Excellence in Brand Naming
Our commitment to excellence and unmatched expertise in naming and identity development sets us apart. At Brand Institute, we tailor our approach to every project, ensuring that we not only meet but exceed our clients’ expectations. With innovative technologies and a team of seasoned professionals, we deliver names and brands that resonate globally and stand the test of time.
Decades of Leadership in Brand Naming and Identity Creation
For over 30 years, Brand Institute has led the way in brand naming, completing over 2,000 projects across industries. Naming is not just about creativity—it’s about strategy, compliance, and impact. Our senior leadership team personally oversees every project, ensuring names are not only distinctive and memorable but also compliant with trademark and regulatory requirements.
A Tailored Approach to Every Project
Your brand is unique, and so is our approach. We believe in crafting original, inventive ideas that align with your brand’s vision, values, and goals. Unlike cookie-cutter databases, our global team of naming experts treats each project as a blank canvas, delivering names that make a lasting impression.
Trademark Expertise at Your Service
Our in-house team of trademark paralegals meticulously screens every name candidate using over 268 international trademark databases and advanced tools like BrandReality® and Common-Law Prescreen. This ensures we present only legally viable options to our clients, saving time and protecting your brand from potential conflicts.
Global Linguistics Evaluation for Market Success
We ensure your brand name resonates across the globe. Our linguistic evaluations are conducted by in-country, native-speaking professionals who verify that your name communicates the right message in every target market. This process minimizes risks and maximizes global appeal.
Unmatched Regulatory Expertise with Drug Safety Institute (DSI)
As a wholly-owned subsidiary, our Drug Safety Institute (DSI) leads the industry in regulatory consulting, name safety testing, and compliance services. With former officials from the FDA, EMA, and WHO on our team, we ensure your brand meets the highest regulatory standards.
We’re in it Until You Win it – Our Guarantee
We stand by our clients every step of the way. From initial ideation to regulatory approval, we guarantee partnership and support until your brand name is finalized and approved.
A Proven Track Record in Brand Naming
With over 30 years of experience, 2,000+ naming projects, and a client base spanning industries, Brand Institute is proud to be the world’s #1 naming agency. We’re ready to help you craft a name and identity that inspires confidence and drives success.
BRANDING NAMING KNOWLEDGE:
Standing Out in the Nonproprietary Naming Arena
When it comes to developing nonproprietary names for pharmaceuticals and biologics, the goal remains consistent: to obtain an appropriate name […]
Naming Strategies in Pharmaceutical Brand Name Development
One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?” The public, and […]
A Suffix Like No Other – Navigating the Nonproprietary Naming of Biological Products
The “Nonproprietary Naming of Biological Products” draft guidance was published by the Food and Drug Administration (FDA) in August 2015 […]
The Rise of the Letter Y in Pharmaceutical Brand Naming
The use of the letter y in pharmaceutical brand names has been steadily increasing over the last two decades. In the five-year […]
Brand Name Approvals for Medicinal Products in the European Union: A Vital Part of Drug Safety
Distinctive brand names are essential in the pharmaceutical industry, as they play a crucial role in mitigating name-related medication errors. […]
Biosimilar Naming: Balancing Competition and Compliance
Biosimilars have been gaining a lot of attention in recent years as an alternative to expensive biologic drugs. Biosimilars are […]
Join the Leaders in Brand Naming & Branding Today!
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