Pharmaceutical naming is a complex task, laden with regulatory and legal challenges. That’s where we come in. At Brand Institute, together with our name safety partner, Drug Safety Institute (DSI), we transform this complexity into an opportunity for your brand to shine.
Our commitment to excellence and deep industry expertise sets us apart in the pharmaceutical naming and branding landscape. We take a tailored, strategic approach to every project, ensuring that we not only meet but exceed our clients’ expectations. Our rigorous processes, innovative technologies, and a team of experts are dedicated to delivering names and brands that resonate with audiences and stand the test of time.
With 200,000 drugs on the market and over 1.3 million registered trademarks in Class 5, pharmaceutical naming has become an incredibly intricate process. One letter can make all the difference – it could mean the difference between a drug being correctly prescribed or resulting in patient harm, or even death. Our senior leadership team boasts decades of experience in pharmaceutical branding and works directly on your project, helping you navigate these complexities and delivering creative, screened, and tested names that inspire confidence.
Your brand is unique, and that’s why we don’t rely on preconceived naming databases. Our global team of brand naming experts treats each project as a blank canvas, developing original, inventive ideas that align with your brand, your drug attributes, and your goals. Our commitment to unique, client-specific work is unwavering.
Our team includes trademark paralegals who diligently screen each name candidate, ensuring we only present viable options to you. We utilize 268 international trademark databases, along with Pharma-In-Use Legal Prescreen (BrandReality®) and Common-Law Prescreen. Additionally, we use the FDA POCA system to ensure that our proposed names do not exceed a 75% threshold in combined Phonetic and Orthographic score.
We ensure that your brand is well-received globally. Our thorough linguistic evaluations are conducted in your identified primary language markets by in-country, native language-speaking professionals. This ensures your brand communicates the correct messaging across all geographic regions.
Our Regulatory Division is the industry leader in providing robust and comprehensive regulatory consulting, safety testing, and package and label services for the pharmaceutical and healthcare industries.
We guarantee a partnership until your compound name is approved. Period.
With over 5,000+ brand names created and counting, we are proud of our track record in pharmaceutical branding. We want to be your go-to pharmaceutical branding agency.
