In addition, we partnered on the development of 88%—28 out of 32—of the original brand names featured in this year’s tournament.
As the Official Sponsor of the 2025 Fierce Madness Drug Ad Tournament, Brand Institute is proud to support this one-of-a-kind celebration of pharmaceutical branding and creativity.
Our team is especially excited to see so many of our brand name partnerships advance through the bracket and compete for the championship title. With all four Final Four contenders featuring names we helped develop, this year’s tournament holds special meaning for us.
We’d also like to congratulate our valued clients on the success of their exceptional campaigns featured in the tournament— thank you for trusting us to be part of your brand journey. Your continued partnership and creative vision inspire us every day.
We look forward to seeing which TV ad earns the final fan vote and takes home the crown!
| 
