Branding Services

Brand Institute provides a robust portfolio of brand strategy/architecture, naming, research, regulatory and design services. Wherever your product is in its lifecycle, Brand Institute offers tailored, cutting-edge identity solutions ensuring creativity, trademark risk awareness, regulatory insight and resonant design execution.

Brand Strategy

With the support of our global team of experts, we will propose a unique solution, tailored to your business challenge.

Brand Institute offers a suite of brand strategy services to complement our naming, market research, design and regulatory capabilities. These services enable our clients to make insight- and data-driven decisions to build their brands, expand their portfolio and grow their company in a competitive marketplace where disruptive innovation, brand acquisition and complexity are on the rise.

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Creative Nomenclature Development

A unique name is the foundation of your brand’s identity. It is the foremost branding element that your customers will recall and associate with your product, service or company. Brand Institute has created more brand names than any company in the world. This experience, coupled with our responsive service and innovative technologies, will drive your project to a successful conclusion and a great brand name.

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  • BRAND NAME
  • CORPORATE / DIVISION NAME
  • LINE EXTENSION NAME
  • SERVICE / PROGRAM NAME
  • TAGLINE DEVELOPMENT
  • TECHNOLOGY NAME

Market Research

Successful brands convey a sense of trust and reliability through inherent core values which, over time, build brand loyalty and equity. Market Research experts can create fully customizable qualitative and quantitative surveys to fit your needs.

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  • CATEGORY NAME RESEARCH
  • CLASS NAME RESEARCH
  • CONDITION / SYNDROME NAMING
  • CONSUMER NAME RESEARCH
  • CORPORATE IDENTITY RESEARCH
  • CUSTOMER SATISFACTION STUDIES
  • LINE EXTENSION NAME RESEARCH
  • LINGUISTIC RESEARCH
  • VISUAL IDENTITY RESEARCH
  • MEDICAL DEVICE NAME RESEARCH
  • PHARMACEUTICAL NAME RESEARCH
  • TAGLINE RESEARCH

Regulatory

Drug Safety Institute (DSI), a subsidiary of Brand Institute, was created in 2004. DSI is dedicated to improving the safe use of Pharmaceuticals by providing a global, state-of-the-art research model for proprietary (brand and line extension) and nonproprietary (USAN/INN) nomenclature research.

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  • NONPROPRIETARY & PROPRIETARY NAMING
  • FAILURE MODE & EFFECTS ANALYSIS (FMEA)
  • REGULATORY STRATEGY
  • PRODUCT LABELING/PACKAGING
  • TRADE DRESS RESEARCH

Trademarks

Brand Institute is the only brand identity consultancy that has in-house trademark attorneys and paralegals to partner and assist your attorneys in this crucial stage of name development.  Having an in-house legal team helps maintain confidentiality, accuracy, timeliness, and consistency; and the value of our trademark services are unparalleled in the industry.

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  • USPTO (US Patent and Trademark Office)
  • EUTM (European Union Trademark)
  • WIPO (World Intellectual Property Organization)
  • Individual Country Registry for [e.g., Russia]

Visual Identity

Our expertise in the field of nomenclature development with a seasoned team of graphic designers to create a coherent and resonant visual identity. Our methodology focuses on consistency across all marketing materials, from packaging to key components of sales and merchandising. An exceptionally-executed logo and visual identity have the power to differentiate your brand in today’s competitive marketplace.

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  • LOGOS
  • LABELING & PACKAGING
  • BROCHURES
  • WEBSITE DEVELOPMENT
  • STATIONERY SYSTEM