Welcome to Brand Institute

Brand Institute (BI) is the global leader in brand name and identity development. Our portfolio of services includes name development, brand strategy/architecture, market research, regulatory support and visual identity solutions. We have 16 offices strategically located around the world to provide our valued clients with attentive and responsive service delivered by highly accredited professionals. Whether your product is new to market or an extension of an existing brand, Brand Institute offers tailored, cutting-edge naming and identity solutions.

Brand Institute is the parent company of Drug Safety Institute (DSI), a subsidiary comprised of former nomenclature safety experts from the Food and Drug Administration (FDA), Health Canada, USAN Council, World Health Organization (WHO), European Medicines Agency (EMA) and Ministry of Health, Labour and Welfare (MHLW). This skilled and knowledgeable team provides our pharmaceutical, biotechnology, medical device and OTC-product clients with industry-leading name safety and marketing research services, providing the most efficient and proven paths to drug name approval and brand name success.

While Brand Institute is largely known for naming drugs, our expertise extends well beyond the pharmaceutical space. We have over 20 years of experience naming products and services for healthcare, consumer goods, industrial, financial, and technology companies. In fact, we’ve named many of those companies too, with over 120 successful corporate identity projects in our history. We have a client list of over 900 companies and a portfolio of over 2,600 brands, more than all of our competitors combined. We believe our success can be attributed to our people and our proven process.


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