The Global Leader in Rx name development
The Global Leader in
Drug Name Development
In the pharmaceutical and biotech industries, a drug’s name is more than just a label—it’s a critical asset. A well-crafted name must be distinctive, memorable, regulatory-compliant, and globally viable. Choosing the right naming agency can mean the difference between a seamless approval process and costly delays.
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Why Choose Brand Institute?
Former Naming Officials
- Former FDA, EMA, Health Canada, AMA, and WHO naming leaders personally involved in every project.
Fully Compliant Methodology
- Continuously updated per global health agency guidance and leadership interactions.
Tiered Name Recommendations
- Regulatory-based safety research helps teams balance risk and commercial appeal.
Select Naming Experience
Our Services
Strategy ServicesUnmatched strategy expertise, defining and elevating your brand's impact in the market
Unmatched strategy expertise, defining and elevating your brand's impact in the market
Name Development
Diverse team of namers develop hand-crafted names, supported by industry’s most innovative technologies
Trademark Searches
Experienced team of attorneys and paralegals perform efficient and comprehensive searches
Market Research
Online naming and visual identity research surveys, global panel of respondents, results benchmarked to historical norms
Regulatory Services
Industry-leading name safety research, regulatory strategy, reports, rebuttals, consults, and more
Visual Identity
Award-winning designers create dynamic logos, packaging and labelling, collateral material, and websites
The Brand Institute Advantage
Why Choose Brand Institute?
- Our people, our process, and a proven track record of exceptional results
- Partnered with over 1,500 on over 5,000 healthcare-related names
- Expertise in all disciplines required to bring a great brand to market