The world’s #1 naming company

Why do companies choose Brand Institute?
Our people, our process and a proven track record of exceptional results.

Brand Institute is the global leader in pharmaceutical and healthcare-related brand name and identity development. Our subsidiary, Drug Safety Institute (DSI), is comprised of full-time experts who formerly served as key naming, packaging and labeling regulatory officials at FDA, EMA, Health Canada, AMA and WHO. In their former roles, many of our regulatory experts authored the name safety guidance currently in use at their respective agencies. Add in the industry’s most prolific creative teams, a group of seasoned trademark attorneys and paralegals, a proven and proprietary research model, and 13 consecutive years with a majority share of regulatory name approvals, and you have a recipe for success!

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Medical Device

Exact Sciences


Johnson & Johnson

Consumer Health




Clinical Trial

Our approach to developing consumer and B2B brand names addresses the marketing, legal, and linguistic challenges inherent to the brand name development process. We combine exceptional creative with efficient and comprehensive trademark screens, then test those names with your target audience while checking for negative or unintended connotations and associations. All the while we involve your team to ensure process and strategy alignment, and ultimately the enthusiastic adoption of your product’s brand name and visual identity internally and externally.

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CrunchWrap Supreme


Hyundai Palisade





Personal Products

Wild Frontier

Pet Products

Your corporate brand name and visual identity are critically important to your company’s success and overall branding efforts. A great corporate identity helps you stand out against your competition, encourages the development of your company’s culture, and provides your customers clarity regarding your purpose, mission, and direction. With a portfolio of over 175 corporate identities developed (and counting!), we have the experience and expertise to develop a memorable, ownable and meaningful corporate identity for your organization.

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AT&T Wireless



Oil & Gas

InfoPrint Solutions


Intellus Worldwide

Business Services



Stage 6


Brand Strategy

Brand Audit
Brand Architecture Strategy
Concept Testing
Brand Positioning
Messaging Testing

Name Development

Brand Name
Corporate/Division Name
Line Extension Name
Service/Program Name
Tagline Development
Technology Name

Market Research

Consumer Brand Name Research
Corporate Identity Research
Category Name Research
Linguistic Screenings
Logo/Design Research
Medical Device Name Research


Failure Mode & Effects Analysis (FMEA)
Regulatory Strategy
Product Labeling
Trade Dress Research

Visual Identity

Labeling & Packaging
Brochures & Flyers
Website Design
Video Production
Stationery System

I appreciate all of our clients for having placed their trust in Brand Institute over the last quarter-century.

James L. Dettore
Chairman & CEO
Look Inside

You Name It, We Name It

Our Recent Press


What’s in a name? Plenty. It’s your brand.

“Your name should evoke what’s unique about your product,” said Scott Piergrossi, an executive at Brand Institute. “Make it memorable and easy to pronounce so…
Fittipaldi News

Forbes: 12-Year-Old Emmo Fittipaldi Bags Auto Racing Sponsorship, New Web Series

Emmo Fittipaldi is only 12 but has sponsors lining up already for his racing career. COURTESY FITTIPALDI RACING In most U.S. states and much of…
Fittipaldi News

Brand Institute announces partnership

Brand Institute is proud to sponsor Emmo Fittipaldi as he races to become a Formula 1 driver. Emmo Fittipaldi Jr., son of two-time Formula 1…

Ready to start branding with us?