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YOU NAME IT, WE NAME IT!

The World’s #1 Naming Company

Why do companies choose Brand Institute? Our people, our process, and a proven track record of exceptional results.

Brand Institute didn’t become the world’s #1 naming company overnight.

For 30 years, we have been earning our clients’ trust and exceeding their expectations by staying true to our mission, vision, and values: provide industry-leading expertise in all aspects of brand name and identity development, be responsive and flexible to our clients’ project needs, and always meet their timing and budgetary requirements.

Our Story in Statistics

30

Years of Experience

5000+

Brand Names

75%+

Share of Rx Name Approvals

1500+

INN/USAN Names

2022 Share of Rx Name Approvals

FDA

85%

FDA

EMA

75%

EMA

Health Canada

96%

Health Canada

Japan

74%

Japan

South Korea

77%

South Korea

Brazil

74%

Brazil

Russia

30%

Russia

India

70%

India

China

75%

China

INN

78%

INN

USAN

73%

USAN

Our Work

Brand Portfolio

OUR SERVICES

Market Solutions

Name Development

Diverse team of namers develop hand-crafted names, supported by industry’s most innovative technologies

Trademark Searches

Experienced team of attorneys and paralegals perform efficient and comprehensive searches

Market Research

Online naming and visual identity research surveys, global panel of respondents, results benchmarked to historical norms

Regulatory Services

Industry-leading name safety research, regulatory reports, rebuttals, consults, and more

Visual Identity

Award-winning designers create dynamic logos, packaging and labelling, collateral material, and websites

View one of our ads that aired on Bloomberg TV

Regulatory Expertise

Drug Safety Institute, our wholly-owned regulatory subsidiary

01

Former Naming Officials

Full-Time Brand Institute employees and former leaders from naming divisions at the FDA, EMA, Health Canada, AMA, and the WHO personally involved in every project

02

Fully Compliant Methodology

Constantly updated based on guidance from global health agencies and our regular interactions with agency leadership

03

Tiered Name Recommendations

Name safety research results based on regulatory viability help project teams manage risk while pursuing the most commercially appealing name candidates

Testimonials

What Clients are Saying

"Thank you again for your rapid and impeccable assistance in preparing our presentations on such short notice. It pays to work with the ‘best’ when you need to deliver!"


Global Head, Name Creation & Regulatory Strategy

Novartis

"On behalf of my global teams, thanks to you and Brand Institute. We really appreciate your help and expertise in obtaining global trade names."


Executive Director, Global Biosimilars

Amgen

“The methodology you employed allowed our people to creatively participate and develop names with a much higher degree of success than if we had tried this on our own.”


Trademarks Department

AT&T

“Outstanding expertise, flexibility and follow-up!”


Marketing Director

Genentech

"Your team continues to do an outstanding job with brand name development and is always customer-oriented."


Director, Global Trademark Development

Janssen

“The team was very pleased with the outcome of your creative naming research and we appreciate your very quick turnaround on this important initiative.”


Director, Consumer Understanding

Burger King

"Jim Dettore displays the highest of ethical standards in conducting his business activities, and I unequivocally recommend him,"


Former Chairman & CEO

GSK

“Thanks for your help on the project, and for the quick turnaround. Absolutely amazing. This is so exciting!”


Brand Manager, Snacks & Cereal

Kraft Foods

“I wanted you to know how very knowledgeable and professional you are and how terrific it is to work with Brand Institute.”


Senior Director, Digital Products

NPR

“Recently we had the approval for our brand name, created with your help. Thank you very much and congratulations for the great work.”


New Business Manager

EMS Pharma

“Always very satisfied with BI and DSI on our LASA projects. Looking forward to working together again soon.”


Associate Director, Regulatory Affairs

Paladin

“Another quality project from BI!! Great to work with these folks - their work product is top-notch, as is the team’s responsiveness.”


Senior Director, Market Research

Teva

“Brand Institute was flawless in their work and subsequent follow-up.”


Commercial Sales

Mercedes Benz

“Thank you again for your wonderful job and great support! We are really happy to work with you.”


Associate Director Corporate Strategy

Shionogi

“We appreciate your excellent and attentive service – a really valued partner for us!”


Associate General Counsel, IP

Gilead

“Thanks everyone for all your hard work and dedication to this! You really have gone above and beyond.”


Commercial Manager, Health & Nutrition

Mars Inc.

“Thank you! What your legal prescreening team did was beyond impressive.”


Senior Manager, Trademark Development

Pfizer

"Jim Dettore has demonstrated a very good business sense with a strong strategic mindedness.”


Former Chairman & CEO

Schering-Plough

“THANK YOU! It’s been such a great experience working with you.”


Project Head, R&D

Alcon

The BI team ran a highly effective, inclusive and successful process to help us manage a transition to our new brand mark. The approach gave us confidence that we would arrive at a successful conclusion. I am delighted to say that this was well founded.


Director of Brand

Sciensus

The expertise you have on the team has been invaluable and provided our teams with needed insights.


Executive Director

Allegan Aesthetics

Select Partners

Trusted By 1500+ Companies

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CONTACT US

We want to hear from you!

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    Basel

    Contact Information:

    Alex Apelbaum, PhD, MBA

    BaselTeam@brandinstitute.com +41 78 879 4619

    Office Address:

    Innere Margarethenstrasse 5
    4051 Basel
    Switzerland

    Boston

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    Daina Quevedo, PharmD, RPh

    BostonTeam@brandinstitute.com +1 781 602 6044

    Office Address:

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    Cambridge, MA 02138
    United States

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    Office Address:

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    United States

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    Office Address:

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    United States

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    Office Address:

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    FrankfurtTeam@brandinstitute.com +49 611 97774 563

    Office Address:

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    LondonTeam@brandinstitute.com +44 7896 875 113

    Office Address:

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    David Dettore, MBA

    LosAngelesTeam@brandinstitute.com +1 310 830 6111

    Office Address:

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    United States

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    Office Address:

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    United States

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    +1 416 622 5777

    Office Address:

    1275 AV. Des Canadiens-De-Montréal
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    Canada

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    Office Address:

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    United States

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    Richard Alvarez, MBA

    RockvilleTeam@brandinstitute.com +1 301 984 1055

    Office Address:

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    United States

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    SaoPauloTeam@brandinstitute.com +55 11 945 364 083

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    Office Address:

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    TokyoTeam@brandinstitute.com +81 80 6688 6653

    Office Address:

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    Japan

    Toronto

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    Devin Krebs, BSc

    TorontoTeam@brandinstitute.com +1 647 625 8219

    Office Address:

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    Canada