YOU NAME IT, WE NAME IT!

The World’s #1 Naming Company

Why do companies choose Brand Institute? Our people, our process and a proven track record of exceptional results.

30

Years of Experience

4500+

Brand Names

75%+

Share of Rx Name Approvals

1300+

INN/USAN Names

Brand Institute didn’t become the world’s #1 naming company overnight.

For 30 years, we have been earning our clients’ trust and exceeding their expectations by staying true to our mission, vision, and values: provide industry-leading expertise in all aspects of brand name and identity development, be responsive and flexible to our clients’ project needs, and always meet their timing and budgetary requirements.

Our Work

Brand Portfolio

OUR SERVICES

Market Solutions

Name Development

Diverse team of namers develop hand-crafted names, supported by industry’s most innovative technologies

Trademark Searches

Experienced team of attorneys and paralegals perform efficient and comprehensive searches

Market Research

Online naming and visual identity research surveys, global panel of respondents, results benchmarked to historical norms

Regulatory Services

Industry-leading name safety research, regulatory reports, rebuttals, consults, and more

Visual Identity

Award-winning designers create dynamic logos, packaging and labelling, collateral material, and websites

View one of our ads that aired on Bloomberg TV

Regulatory Expertise

Drug Safety Institute, our wholly-owned regulatory subsidiary

01

Former Naming Officials

Full-Time Brand Institute employees and former leaders from naming divisions at the FDA, EMA, Health Canada, AMA, and the WHO personally involved in every project

02

Fully Compliant Methodology

Constantly updated based on guidance from global health agencies and our regular interactions with agency leadership

03

Tiered Name Recommendations

Name safety research results based on regulatory viability help project teams manage risk while pursuing the most commercially appealing name candidates

Testimonials

What Clients are Saying

"Thank you again for your rapid and impeccable assistance in preparing our presentations on such short notice. It pays to work with the ‘best’ when you need to deliver!"


Global Head, Name Creation & Regulatory Strategy

Novartis

"On behalf of my global teams, thanks to you and Brand Institute. We really appreciate your help and expertise in obtaining global trade names."


Executive Director, Global Biosimilars

Amgen

“The methodology you employed allowed our people to creatively participate and develop names with a much higher degree of success than if we had tried this on our own.”


Trademarks Department

AT&T

“Outstanding expertise, flexibility and follow-up!”


Marketing Director

Genentech

"Your team continues to do an outstanding job with brand name development and is always customer-oriented."


Director, Global Trademark Development

Janssen

“The team was very pleased with the outcome of your creative naming research and we appreciate your very quick turnaround on this important initiative.”


Director, Consumer Understanding

Burger King

"Jim Dettore displays the highest of ethical standards in conducting his business activities, and I unequivocally recommend him,"


Former Chairman & CEO

GSK

“Thanks for your help on the project, and for the quick turnaround. Absolutely amazing. This is so exciting!”


Brand Manager, Snacks & Cereal

Kraft Foods

“I wanted you to know how very knowledgeable and professional you are and how terrific it is to work with Brand Institute.”


Senior Director, Digital Products

NPR

“Recently we had the approval for our brand name, created with your help. Thank you very much and congratulations for the great work.”


New Business Manager

EMS Pharma

“Always very satisfied with BI and DSI on our LASA projects. Looking forward to working together again soon.”


Associate Director, Regulatory Affairs

Paladin

“Another quality project from BI!! Great to work with these folks - their work product is top-notch, as is the team’s responsiveness.”


Senior Director, Market Research

Teva

“Brand Institute was flawless in their work and subsequent follow-up.”


Commercial Sales

Mercedes Benz

“Thank you again for your wonderful job and great support! We are really happy to work with you.”


Associate Director Corporate Strategy

Shionogi

“We appreciate your excellent and attentive service – a really valued partner for us!”


Associate General Counsel, IP

Gilead

“Thanks everyone for all your hard work and dedication to this! You really have gone above and beyond.”


Commercial Manager, Health & Nutrition

Mars Inc.

“Thank you! What your legal prescreening team did was beyond impressive.”


Senior Manager, Trademark Development

Pfizer

"Jim Dettore has demonstrated a very good business sense with a strong strategic mindedness.”


Former Chairman & CEO

Schering-Plough

“THANK YOU! It’s been such a great experience working with you.”


Project Head, R&D

Alcon

Select Partners

Trusted By 1500+ Companies

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CONTACT US

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    Basel

    Contact Information:

    Alex Apelbaum, PhD, MBA

    BaselTeam@brandinstitute.com +41 78 879 4619

    Office Address:

    Innere Margarethenstrasse 5
    4051 Basel
    Switzerland

    Boston

    Contact Information:

    Daina Quevedo, PharmD, RPh

    BostonTeam@brandinstitute.com +1 781 602 6044

    Office Address:

    855 Boylston ST, 10th Floor
    Boston, MA 02116
    United States

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    Mike Williams

    CharlotteTeam@brandinstitute.com +1 305 992 3809

    Office Address:

    301 Mccullough Dr suite 400 Charlotte NC 28262

    Chicago

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    Brian Frasca, RPh, CPh, MBA

    ChicagoTeam@brandinstitute.com +1 312 475 9600

    Office Address:

    5250 Old Orchard Drive, Suite 300
    Skokie, IL 60077
    United States

    Dallas

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    Jacob Barnes, BSc

    DallasTeam@brandinstitute.com +1 512 369 9100

    Office Address:

    7700 Windrose Avenue, Suite G300
    Plano, TX 75024
    United States

    Frankfurt

    Contact Information:

    Steffen Lorenz

    FrankfurtTeam@brandinstitute.com +49 611 97774 563

    Office Address:

    Ecos Office Center Wiesbaden Klingholzstr. 7
    D-65189 Wiesbaden
    Germany

    London

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    Mark Ghobry, MRPharmS

    LondonTeam@brandinstitute.com +44 7896 875 113

    Office Address:

    1 Kingdom Street
    London W2 6BD
    United Kingdom

    Los Angeles

    Contact Information:

    David Dettore, MBA

    LosAngelesTeam@brandinstitute.com +1 310 830 6111

    Office Address:

    400 Corporate Pointe, Suite 300
    Culver City, California 90230
    United States

    Miami

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    Joris Fokker

    MiamiTeam@brandinstitute.com +1 305 374 2500

    Office Address:

    200 SE 1st Street, 12th Floor
    Miami, FL 33131
    United States

    Montreal

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    Francine Fong

    +1 438 686 7868

    Office Address:

    1275 AV. Des Canadiens-De-Montréal
    Montréal, QC H3B 0G4
    Canada

    Mumbai

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    Operations Office +91 800 527 2637

    Office Address:

    Level 4 Dynasty, A Wing Andheri-Kurla Road
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    India

    New York

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    William Johnson

    NewYorkTeam@brandinstitute.com +1 212 557 2100

    Office Address:

    42 Broadway, Suite 1700
    New York, NY 10004
    United States

    Raleigh-Durham

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    Operations Office +1 305 992 3809

    Office Address:

    4819 Emperor Blvd, Suite 400
    Durham, NC 27703
    United States

    Rockville

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    Tiffany Rex, Esq

    RockvilleTeam@brandinstitute.com +1 301 984 1055

    Office Address:

    199 E. Montgomery Avenue, Suite 100
    Rockville, MD 20850
    United States

    San Francisco

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    Courtney Kilroy

    SanFranciscoTeam@brandinstitute.com +1 415 421 3200

    Office Address:

    611 Gateway Blvd, Suite 200
    South San Francisco, CA 94080
    United States

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    Operations Office +1 787 968 3007

    Office Address:

    Metro Office Park 7 Street 1, Suite 204
    Guaynabo, PR 00968
    Puerto Rico

    São Paulo

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    Carlos Fernandes, MBA

    SaoPauloTeam@brandinstitute.com +55 11 945 364 083

    Office Address:

    Avenida Paulista, 1079 Conj. 808
    Bela Vista, São Paulo CEP 01310-100
    Brasil

    Seoul

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    Kurt Yoon, RPh

    SeoulTeam@brandinstitute.com +82 10 8000 4842

    Office Address:

    Glass Tower 534 Teheranro, 20th FL.
    Gangnam-GU, Seoul 06181
    Republic of Korea

    Tokyo

    Contact Information:

    Akira Mori, MS

    TokyoTeam@brandinstitute.com +81 80 6688 6653

    Office Address:

    5-1 Nihonbashi Kabuto-Cho
    Chuo-Ku, Tokyo 1030026
    Japan

    Toronto

    Contact Information:

    Devin Krebs, BSc

    TorontoTeam@brandinstitute.com +1 647 625 8219

    Office Address:

    10 Four Seasons Place, Etobicoke
    Ontario M9B 6H7
    Canada