Brand Institute offers a comprehensive portfolio of brand naming, market research, regulatory, and visual identity services. Our proven process was designed to deliver exceptional creative, easy-to-understand trademark search results, actionable research/name validation, and unparalleled regulatory guidance.

Name Development

A unique name is the foundation of your brand’s identity. It is the foremost branding element that your customers will recall and associate with your product, service or company. Brand Institute has created more brand names than any other company in the world. This experience, combined with the industry’s most innovative creative technologies, will drive your project to a successful conclusion and deliver a great brand name.

  • Brand Name
  • Brand Name Architecture
  • Nonproprietary (INN/USAN) Name
  • Class Name
  • Clinical Trial Name
  • Corporate / Division Name
  • Line Extension / Modifier
  • Service / Program Name
  • Tagline Development

Trademark Searches

Brand Institute is the only brand identity consultancy with in-house trademark attorneys and paralegals to assist during this crucial stage of name development. Having an in-house legal team ensures efficiency, accuracy, timeliness, consistency, and confidentiality. The value of our trademark services is unparalleled in the industry.

  • Global trademark screening
  • Report customization
  • Trademark screenings analysis
  • Trademark strategy guidance

Market Research

Brand naming and visual identity development is a highly subjective process. Our Market Research services provide an objective lens through which our clients can assess the commercial potential of our creative work. Brand Institute’s research results always include benchmarked historical norms, which provide an additional layer of context to the data and support to the decision-making process.

  • Pharmaceutical Name Research
  • Consumer Product Name Research
  • Corporate Identity Research
  • Category Name Research
  • Class Name Research
  • Condition / Syndrome Naming Research
  • Customer Satisfaction Studies
  • Line Extension Name Research
  • Logo Research
  • Medical Device Name Research
  • Tagline Research
  • Linguistic Analysis

Regulatory Services

Brand Institute offers a portfolio of regulatory services through our wholly owned subsidiary, Drug Safety Institute (DSI). DSI is composed of former naming officials from global government health agencies, including the FDA, EMA, Health Canada, AMA, and the WHO. These regulatory experts co-authored the name review guidelines while with their respective agencies and are now full-time Brand Institute employees providing our clients with industry-leading guidance pertaining to drug name safety (i.e., preventing medication errors), packaging, and labeling.

  • Pharmaceutical, Biologic and Vaccine Name Safety Analysis
  • Promotional Name Review
  • Nonproprietary Name Development and Safety Analysis
  • Failure Mode & Effects Analysis (FMEA)
  • Regulatory Strategy
  • Product Labeling/Packaging
  • Trade Dress Research

Visual Identity

An impactful logo and visual identity can be a catalyst for branding success. Our diverse team of graphic designers are experts in crafting memorable, coherent, and differentiated brands. Our approach marries creativity with consistency across all marketing materials, from packaging to key components of sales and merchandising.

  • Logos
  • Labeling & Packaging
  • Brochures
  • Website Development
  • Stationery System and Collateral Material