Brand Institute: Your Trusted Partner in Generic Brand Naming

Creating powerful brand names for products and services with over 300 years of combined leadership expertise.

Brand naming is a complex task, laden with strategic and creative challenges. That’s where our expertise comes in. At Brand Institute, we harness our extensive experience to transform this complexity into an opportunity for your brand to shine.

Our branding solutions are designed to meet the needs of diverse markets worldwide. By integrating our proprietary technology with over 300 years of combined leadership expertise, we ensure that your brand not only stands out but also resonates with audiences globally.

When you choose to partner with us, you are joining a league of industry leaders. You are leveraging cutting-edge technology and insights developed specifically for the branding sector, combined with our extensive industry knowledge and experience. You are choosing excellence, integrity, and innovation.

Why We Are the Preferred Choice in Generic Brand Naming

Committed to Excellence

Our commitment to excellence and deep industry expertise sets us apart in the brand naming landscape. By integrating advanced technology, we take a tailored, strategic approach to every project, ensuring that we not only meet but exceed our clients’ expectations. Our rigorous processes, innovative technologies, and team of experts are dedicated to delivering names and brands that resonate with audiences and stand the test of time.

Decades of Industry Expertise Enhanced by Technology

With thousands of products and services on the market, brand naming has become an incredibly intricate process. One letter can make all the difference – it could mean the difference between a brand being memorable or forgettable. Our senior leadership team, boasting decades of experience in branding, works directly on your project. By leveraging our advanced technology, we help you navigate these complexities and deliver creative, screened, and tested names that inspire confidence.

A Tailored Approach to Each Project

Your brand is unique, and that’s why we don’t rely on preconceived naming databases. Our global team of brand naming experts treats each project as a blank canvas, developing original, inventive ideas that align with your brand attributes and goals. Our commitment to unique, client-specific work is unwavering, and our technology enhances our ability to generate innovative solutions tailored to your needs.

In-House Trademark Paralegals Ensuring Compliance

Our team includes trademark paralegals who diligently screen each name candidate, ensuring we only present viable options to you. We utilize international trademark databases and screening tools to ensure compliance and viability.

Global Linguistics Evaluation for Broad Market Appeal

We ensure that your brand is well-received globally. Our thorough linguistic evaluations are conducted in your identified primary language markets by in-country, native language-speaking professionals. Our technology assists in ensuring your brand communicates the correct messaging across all geographic regions, enhancing our linguistic evaluations.

Unparalleled Name Safety Testing

Our Regulatory Division is the industry leader in providing robust and comprehensive regulatory consulting, safety testing, and package and label services for various industries. By integrating advanced technology, we enhance the precision and reliability of our name safety testing, ensuring the highest standards of safety and compliance.

Our Commitment to Your Success

We guarantee a partnership until your brand name is approved. Period. Our technology, combined with our extensive industry expertise, ensures we are with you every step of the way until your branding goals are achieved.

A Proven Track Record in Branding

With over 5,000+ brand names created and counting, we are proud of our track record in branding. Our advanced technology enhances our ability to deliver exceptional results. We want to be your go-to branding agency, leveraging the power of advanced technology to drive your success.

Naming and Branding Success Stories


Standing Out in the Nonproprietary Naming Arena

When it comes to developing nonproprietary names for pharmaceuticals and biologics, the goal remains consistent: to obtain an appropriate name […]

Naming Strategies in Pharmaceutical Brand Name Development

One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?” The public, and […]

A Suffix Like No Other – Navigating the Nonproprietary Naming of Biological Products

The “Nonproprietary Naming of Biological Products” draft guidance was published by the Food and Drug Administration (FDA) in August 2015 […]

The Rise of the Letter Y in Pharmaceutical Brand Naming

The use of the letter y in pharmaceutical brand names has been steadily increasing over the last two decades. In the five-year […]

Brand Name Approvals for Medicinal Products in the European Union: A Vital Part of Drug Safety

Distinctive brand names are essential in the pharmaceutical industry, as they play a crucial role in mitigating name-related medication errors. […]

Biosimilar Naming: Balancing Competition and Compliance

Biosimilars have been gaining a lot of attention in recent years as an alternative to expensive biologic drugs. Biosimilars are […]

Join the Leaders in Naming & Branding Today!

Interested in our services? Would you like us to contact you? Please submit this form and we’ll get back to you right away.