Experiencenew

Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

Showing 1 - 10 out of 51

Brand	Client	Service	Category
Band-Aid Pro Heal	Johnson & Johnson Johnson & Johnson Consumer	Brand Name	Consumer Goods, Healthcare, OTC Products, Personal Products
Crunchwrap Supreme	Yum! Brands Taco Bell	Brand Name	Consumer Goods, Food
Xtandi	Astellas / Pfizer	Brand Name	Healthcare, Oncology, Pharmaceuticals (Rx), Therapy Area
AT&T Wireless	AT&T	Corporate ID, Division Name	Technology, Telecommunications, Wireless Comms
Pirouette Window Shadings	Hunter Douglas	Brand Name	Consumer Goods, Household Products
Coolsculpting	AbbVie Allergan	Brand Name	Cosmetics, Healthcare, Medical Devices, Obesity & Weight Loss
Britney Spears Fantasy Twist	Elizabeth Arden	Brand Name	Consumer Goods, Personal Products
Lunesta	Waylis Therapeutics	Brand Name	Healthcare, Pharmaceuticals (Rx), Sleep Disorders, Therapy Area
Entresto	Novartis	Brand Name	Cardiovascular, Healthcare, Therapy Area
Charmin Regular Roll, Big Roll, Giant Roll, and Mega Roll	Procter & Gamble	Brand Architecture	Consumer Goods, Personal Products

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