Brand Institute & Drug Safety Institute: Your Trusted Partners in AI-Driven Pharmaceutical Naming and Branding

Navigate the complexities of pharmaceutical naming with our advanced AI technology and over 300 years of leadership expertise.

Pharmaceutical naming is a complex task, laden with regulatory and legal challenges. That’s where our advanced AI technology comes in. At Brand Institute, alongside our name safety partner, Drug Safety Institute (DSI), we harness the power of AI to transform this complexity into an opportunity for your brand to shine.

Our AI-driven solutions are designed to meet the stringent requirements of health administrations worldwide, including the FDA, Health Canada, and EMA. By integrating our proprietary AI technology with over 300 years of combined leadership expertise, we ensure that your pharmaceutical products not only stand out but also meet all regulatory and legal requirements.

When you choose to partner with us, you are joining a league of industry leaders. You are leveraging cutting-edge AI technology developed specifically for the healthcare sector, combined with our extensive industry knowledge and experience. You are choosing excellence, integrity, and innovation.

Why We Are the Preferred Choice in AI-Driven Pharmaceutical Naming and Branding

Committed to Excellence

Our commitment to excellence and deep industry expertise sets us apart in the pharmaceutical naming and branding landscape. By integrating advanced AI technology, we take a tailored, strategic approach to every project, ensuring that we not only meet but exceed our clients’ expectations. Our rigorous processes, innovative technologies, and team of experts are dedicated to delivering names and brands that resonate with audiences and stand the test of time.

Decades of Industry Expertise Enhanced by AI

With 200,000 drugs on the market and over 1.3 million registered trademarks in Class 5, pharmaceutical naming has become an incredibly intricate process. One letter can make all the difference – it could mean the difference between a drug being correctly prescribed or resulting in patient harm, or even death. Our senior leadership team, boasting decades of experience in pharmaceutical branding, works directly on your project. By leveraging our advanced AI technology, we help you navigate these complexities and deliver creative, screened, and tested names that inspire confidence.

A Tailored AI Approach to Each Project

Your brand is unique, and that’s why we don’t rely on preconceived naming databases. Our global team of brand naming experts treats each project as a blank canvas, developing original, inventive ideas that align with your brand, your drug attributes, and your goals. Our commitment to unique, client-specific work is unwavering, and our AI technology enhances our ability to generate innovative solutions tailored to your needs.

In-House Trademark Paralegals Ensuring Compliance

Our team includes trademark paralegals who diligently screen each name candidate, ensuring we only present viable options to you. We utilize 268 international trademark databases, along with Pharma-In-Use Legal Prescreen (BrandReality®) and Common-Law Prescreen. Additionally, our AI technology ensures that our proposed names do not exceed a 75% threshold in combined Phonetic and Orthographic score using the FDA POCA system.

Global Linguistics Evaluation Enhanced by AI

We ensure that your brand is well-received globally. Our thorough linguistic evaluations are conducted in your identified primary language markets by in-country, native language-speaking professionals. Our AI technology assists in ensuring your brand communicates the correct messaging across all geographic regions, enhancing our linguistic evaluations.

Unparalleled AI-Enhanced Name Safety Testing

Our Regulatory Division is the industry leader in providing robust and comprehensive regulatory consulting, safety testing, and package and label services for the pharmaceutical and healthcare industries. By integrating AI, we enhance the precision and reliability of our name safety testing, ensuring the highest standards of safety and compliance.

Our Commitment to Your Success

We guarantee a partnership until your compound name is approved. Period. Our AI technology, combined with our extensive industry expertise, ensures we are with you every step of the way until your branding goals are achieved.

A Proven Track Record in AI-Driven Healthcare Branding

With over 5,000+ brand names created and counting, we are proud of our track record in pharmaceutical branding. Our advanced AI technology enhances our ability to deliver exceptional results. We want to be your go-to pharmaceutical branding agency, leveraging the power of AI to drive your success.

Pharmaceutical Naming and Branding Success Stories


Standing Out in the Nonproprietary Naming Arena

When it comes to developing nonproprietary names for pharmaceuticals and biologics, the goal remains consistent: to obtain an appropriate name […]

Naming Strategies in Pharmaceutical Brand Name Development

One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?” The public, and […]

A Suffix Like No Other – Navigating the Nonproprietary Naming of Biological Products

The “Nonproprietary Naming of Biological Products” draft guidance was published by the Food and Drug Administration (FDA) in August 2015 […]

The Rise of the Letter Y in Pharmaceutical Brand Naming

The use of the letter y in pharmaceutical brand names has been steadily increasing over the last two decades. In the five-year […]

Brand Name Approvals for Medicinal Products in the European Union: A Vital Part of Drug Safety

Distinctive brand names are essential in the pharmaceutical industry, as they play a crucial role in mitigating name-related medication errors. […]

Biosimilar Naming: Balancing Competition and Compliance

Biosimilars have been gaining a lot of attention in recent years as an alternative to expensive biologic drugs. Biosimilars are […]

Join the Leaders in Pharmaceutical Naming & Branding Today!

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