Brand Institute & Drug Safety Institute: Your Trusted Partners in Pharmaceutical Naming and Branding

Navigate the complexities of pharmaceutical naming with our combined 300+ years of leadership expertise.

Pharmaceutical naming is a complex task, laden with regulatory and legal challenges. That’s where we come in. At Brand Institute, together with our name safety partner, Drug Safety Institute (DSI), we transform this complexity into an opportunity for your brand to shine.

We are proud to be the preferred choice for the world’s most innovative and respected pharmaceutical companies. From proprietary and non-proprietary naming to clinical trial branding, our comprehensive verbal and visual branding solutions ensure that your pharmaceutical products stand out while meeting all regulatory and legal requirements.

When you choose to partner with us, you are joining a league of industry leaders. You are leveraging a team with over 30 years of leadership expertise in the pharmaceutical and healthcare sector. You are choosing excellence, integrity, and unrivaled industry knowledge.

Why we are the Preferred Choice in Pharmaceutical Naming and Branding

Committed to Excellence

Our commitment to excellence and deep industry expertise sets us apart in the pharmaceutical naming and branding landscape. We take a tailored, strategic approach to every project, ensuring that we not only meet but exceed our clients’ expectations. Our rigorous processes, innovative technologies, and a team of experts are dedicated to delivering names and brands that resonate with audiences and stand the test of time.

Decades of Industry Expertise in Pharmaceutical Naming and Branding

With 200,000 drugs on the market and over 1.3 million registered trademarks in Class 5, pharmaceutical naming has become an incredibly intricate process. One letter can make all the difference – it could mean the difference between a drug being correctly prescribed or resulting in patient harm, or even death. Our senior leadership team boasts decades of experience in pharmaceutical branding and works directly on your project, helping you navigate these complexities and delivering creative, screened, and tested names that inspire confidence.

A Tailored Approach to Each Project

Your brand is unique, and that’s why we don’t rely on preconceived naming databases. Our global team of brand naming experts treats each project as a blank canvas, developing original, inventive ideas that align with your brand, your drug attributes, and your goals. Our commitment to unique, client-specific work is unwavering.

In-house Trademark Paralegals

Our team includes trademark paralegals who diligently screen each name candidate, ensuring we only present viable options to you. We utilize 268 international trademark databases, along with Pharma-In-Use Legal Prescreen (BrandReality®) and Common-Law Prescreen. Additionally, we use the FDA POCA system to ensure that our proposed names do not exceed a 75% threshold in combined Phonetic and Orthographic score.

Global Linguistics Evaluation for Broad Market Appeal

We ensure that your brand is well-received globally. Our thorough linguistic evaluations are conducted in your identified primary language markets by in-country, native language-speaking professionals. This ensures your brand communicates the correct messaging across all geographic regions.

Unparalleled Name Safety Testing with Drug Safety Institute (DSI) Regulatory Division

Our Regulatory Division is the industry leader in providing robust and comprehensive regulatory consulting, safety testing, and package and label services for the pharmaceutical and healthcare industries.

In it Until You Win it - Our Guarantee

We guarantee a partnership until your compound name is approved. Period.

A Proven Track Record in Healthcare Branding

With over 5,000+ brand names created and counting, we are proud of our track record in pharmaceutical branding. We want to be your go-to pharmaceutical branding agency.

Pharmaceutical Naming and Branding Success Stories


Standing Out in the Nonproprietary Naming Arena

When it comes to developing nonproprietary names for pharmaceuticals and biologics, the goal remains consistent: to obtain an appropriate name […]

Naming Strategies in Pharmaceutical Brand Name Development

One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?” The public, and […]

A Suffix Like No Other – Navigating the Nonproprietary Naming of Biological Products

The “Nonproprietary Naming of Biological Products” draft guidance was published by the Food and Drug Administration (FDA) in August 2015 […]

The Rise of the Letter Y in Pharmaceutical Brand Naming

The use of the letter y in pharmaceutical brand names has been steadily increasing over the last two decades. In the five-year […]

Brand Name Approvals for Medicinal Products in the European Union: A Vital Part of Drug Safety

Distinctive brand names are essential in the pharmaceutical industry, as they play a crucial role in mitigating name-related medication errors. […]

Biosimilar Naming: Balancing Competition and Compliance

Biosimilars have been gaining a lot of attention in recent years as an alternative to expensive biologic drugs. Biosimilars are […]

Join the Leaders in Pharmaceutical Naming & Branding Today!

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