Global Leader in Name Development
The Global Leader in
Name Development
At Brand Institute, we understand that a name is more than just a label—it’s the foundation of your brand’s identity. With over 30 years of experience, we’ve established ourselves as the world’s leading generic drug naming agency, specializing in pharmaceutical brand naming, drug name development, and generic drug naming services that align with regulatory standards and market expectations.
Our expertise in drug naming and generic drug naming agency ensures that your brand name stands out while meeting all necessary safety and compliance guidelines, including USAN naming guidelines and FDA product naming.
👉 Schedule your free consultation now!
👉 Schedule your free consultation now!
The Brand Institute Advantage
Industry-Leading Expertise
- 30+ years developing successful brands names.
- 14 consecutive years leading global name approvals.
Regulatory Excellence
- Regulatory subsidiary (Drug Safety Institute) with ex-naming-officials from FDA, EMA, Health Canada, etc.
- Co-authored the name review guidelines while with their former, respective agencies.
Proven Success
- Expert creative, trademark and market research services.
- Ongoing support with no hidden fees.
Our Regulatory Advantage
Former Naming Officials
- Former FDA, EMA, Health Canada, AMA, and WHO naming leaders personally involved in every project.
Fully Compliant Methodology
- Continuously updated per global health agency guidance and leadership interactions.
Tiered Name Recommendations
- Regulatory-based safety research helps teams balance risk and commercial appeal.
Our Services
Strategy Services
Unmatched strategy expertise, defining and elevating your brand's impact in the market
Name Development
Diverse team of namers develop hand-crafted names, supported by industry’s most innovative technologies
Trademark Searches.
Experienced team of attorneys and paralegals perform efficient and comprehensive searches
Marketing Research
Online naming and visual identity research surveys, global panel of respondents, results benchmarked to historical norms
Regulatory Services
Industry-leading name safety research, regulatory strategy, reports, rebuttals, consults, and more
Visual Identity
Award-winning designers create dynamic logos, packaging and labelling, collateral material, and websites
Why Choose Brand Institute?
- Our people, our process, and a proven track record of exceptional results.
- Partnered with over 1,500 on over 5,000 healthcare-related names.
- Expertise in all disciplines required to bring a great brand to market.
Whether you’re launching a new drug, rebranding a division, or naming a next-generation therapy — we’re the trusted partner for biosimilar naming, vaccine naming, medical device naming, and otc branding. Contact us today to schedule a consultation and discover how Brand Institute can help you achieve your naming goals.