BI Logos

To understand the Brand Institute logo, one must first consider the meaning of our corporate name. Brand “Institute” implies academia or higher education, a place of learning. The “BI” acronym stands out and provides a sense of professionalism and creativity. It also serves as a catalyst to encourage the industry to adopt the abbreviated name “BI” when referring to our company. The italicized “i” conveys a sense of innovation, forward-thinking and responsive service. The BI color blue is a universal corporate color, psychologically it is associated with intelligence, composure and confidence.
The use of a rectangle is simple, pure and geometric, suggesting proven and trusted methodology and further emphasizing a sense of professionalism.
The space between “BI” and the lower case “i” represents positioning and how we understand that defining your brand’s positioning is at the center of any branding project.

Download Guidelines

How to use

The BI logo should always be in BI Blue. When a dark-colored background or dark photograph must be used, then the logo should be in white. The logo should never be used in any other color(s).

Colors

When on a white background or light photographic background, the BI logo should always be in BI blue Pantone® color (offset) or in its CMYK equivalent (digital).

BI Blue

CMYK: 100, 84, 11, 3
RGB: 0, 50, 160
Pantone® 288 CV

#417e94

Secondary

CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
Pantone® Black C

#000000

Complimentary

CMYK: 0, 60, 100, 0
RGB: 255, 131, 0
Pantone® 151C

#FF8100

Typography

Libre Baskerville Regular

Aa

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Open Sans Regular

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Catamaran

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