News

IКак се кръщава ваксина за COVID-19 и защо е толкова сложно

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

January 05, 2021

News

Baystate Business: Vaccine Names (Radio)

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

May 12, 2021

News

The curious alchemy of vaccine brands: when molecules and medicine mingle with rhyme and regulation

February 15, 2021

News

Pharma drug naming experts applaud WHO's choice of Greek alphabet for COVID-19 variants

June 2, 2021

News

Why is FDA re-opening a drug-naming study just 3 months after issuing new guidance?

February 15, 2021

News

Was bedeuten die Impfstoffnamen?

May 5, 2021

News

Wie die Covid-19-Impfstoffe zu ihren Namen kommen

May 19, 2021

News

Biontech und Pfizer haben Namen für ihren Covid-19-Impfstoff mit Brand Institute entwickelt

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

January 1, 2021

News

Was bedeuten die Impfstoffnamen?

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

May 19, 2021

News

Og hvað á bóluefnið að heita?

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

January 9, 2021

News

Pharma brands: What's in a name?

March 22, 2021

News

Consumer attitudes about Pfizer, J&J, and other Covid-19 vaccine brands

March 31, 2021

News

Was bedeuten die Impfstoffnamen?

May 19, 2021

News

Einführung Von COMIRNATY®, Dem EU-Markennamen Für Den COVID-19-Impfstoff Von Pfizer & BioNTech, Der Vom Brand Institute Entwickelt Wurde

January 7, 2021

News

Pfizer/BioNTech’s Comirnaty forecast to reach record-breaking peak sales within two years of launch

March 18, 2021

News

Why is FDA Reopening A Drug-Naming Study Just 3 Months After Issuing New Guidance?

March 22, 2021

News

Vaccine brand “comparison shopping” presents a critical public health challenge

March 31, 2021

News

Cambiare i nomi ai vaccini

March 16, 2021

News

Was bedeuten die Impfstoffnamen?

May 19, 2021

News

Was bedeuten die Impfstoffnamen?

May 19, 2021

News

Comirnaty, Vaxzevria, Janssen, Moderna: Warum heißt mein Impfstoff gegen das Coronavirus so?

April 29, 2021

News

Miért van ilyen fura nevük a koronavírus elleni gyógyszereknek?

March 16, 2021

News

USPTO announces proposed new rules; Clubhouse trademark infringement suit; Atari sues Pixels – news digest

May 19, 2021

News

BISERICA COVID E AICI. Coperta care a scandalizat: „Se pregatește o nouă religie concepută de Cartelul Global...

Revista germană Stern a reușit în preajma Crăciunului să scandalizeze...

December 28, 2020

News

Frontul Vaccinării Naționale, ultima emanație a Revoluției Covidului. Vaccinul Comirnaty a fost conceput ca o marcă...

Vaccinul Comirnaty produs de Pfizer și BioNTech...

December 27, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech’s COVID-19 Vaccine, Developed by Brand Institute...

December 28, 2020

News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Brand Institute: Highly Visual, Distinctive Brand Names are Trending for 2020.

The trendy drug brand names for 2020 include Tepezza®, Zolgensma®, and Qvar®. Like the names of newborn children, they are designed to be visually distinctive and to make a statement.…

July 17, 2020

News

Comirnaty: Πώς γεννήθηκε το όνομα του εμβολίου της Pfizer – Το παρασκήνιο

Η επίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...

December 24, 2020

News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020

News

Other news to note for Dec. 29, 2020

Brand Institute Inc., of Miami, said it assisted Pfizer Inc., of New York, and Biontech SE...

December 29, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute

Brand Institute Inc., of Miami, said it assisted Pfizer Inc., of New York, and Biontech SE...

December 28, 2020

News

Biogen's Alzheimer's drug isn't FDA-approved yet, but it may already have a name

As it awaits the FDA's verdict on its potential blockbuster Alzheimer's drug, Biogen has a led a trademark application for what appears to be a name and logo with links to the treatment it's…

August 10, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 29, 2020

News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

PRN: Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

 Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

COMUNICADO: Se presenta COMIRNATY®, la vacuna de la COVID-19 de Pfizer y BioNTech, desarrollada...

Se presenta COMIRNATY®, nombre de marca de la UE para la vacuna de la COVID-19 de Pfizer y BioNTech...

December 28, 2020

News

Τί σημαίνει η ονομασία Comirnaty που επιλέχθηκε για το εμβόλιο κατά της COVID-19 της Pfizer και της BioNTech

Ο επικεφαλής επικοινωνίας του Brand Institute που συνεργάστηκε με τις εταιρείες ανάπτυξης του εμβολίου κατά της COVID-19, Pfizer...

December 25, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Amgen's Evenity wins #FierceMadness drug name tournament championship

The #FierceMadness drug name champion is Evenity. The Amgen osteoporosis drug triumphed.…

April 15, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

The inside story behind Pfizer and BioNTech's new vaccine brand name, Comirnaty.

Comirnaty. It’s a name we’ll all know soon...

December 15, 2020

News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020

News

Einfuhrung von COMIRNATY®, dem EU-Markennamen fur den COVID-19-Impfstoff von Pfizer& BioNTech, der vom Brand Institute...

Brand Institute das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma- und Gesundheitsbereich

December 28, 2020

News

Einfuhrung von COMIRNATY®, dem EU-Markennamen fur den COVID-19-Impfstoff von Pfizer& BioNTech, der vom Brand Institute...

Brand Institute das weltweit fohrende Unternehmen for die Entwicklung von Namen im Pharma...

December 28, 2020

News

Se presenta COMIRNATY®, la vacuna de la COVID-19 de Pfizer y BioNTech, desarrollada por Brand Institute...

Brand Institute, líder mundial dentro del desarrollo de nombres relacionados con el área farmacéutica...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Einfuhrung von COMIRNATY®, dem EU-Markennamen fur den COVID-19-Impfstoff von Pfizer& BioNTech, der vom Brand Institute...

das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma- und Gesundheitsbereich...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Why is Pfizer-BioNTech's COVID-19 vaccine called Comirnaty in Europe?

Why is the Pfizer-BioNTech's COVID-19 vaccine, which is part of Dubai’s free vaccination programme...

December 30, 2020

News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 27, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Frontul Vaccinării Naționale, ultima emanație a Revoluției Covidului

Vaccinul Comirnaty produs de Pfizer și BioNTech a intrat în România în baza unei regii internaționale...

December 28, 2020

News

Se presenta COMIRNATY®, la vacuna de la COVID-19 de Pfizer y BioNTech, desarrollada por Brand Institute...

Brand Institute, líder mundial dentro del desarrollo de nombres relacionados con el área farmacéutica y de cuidado de la salud...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

L’ANNO HORRIBILIS DEL PIPISTRELLO CI LASCIA SOSPESI TRA LE IGNOTE MANI DEL NUOVO MESSIA

Il nuovo Messia è arrivato in assetto da grande parata militare e la luce fu...

December 31, 2020

News

Einfuhrung von COMIRNATY®, dem EU-Markennamen fur den COVID-19-Impfstoff von Pfizer& BioNTech, der vom Brand Institute...

Brand Institute das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma- und Gesundheitsbereich...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Covid-19: Come si ® scelto il nome del vaccino Pfizer e Biontech.

Il vaccino COVID-19 di Pfizer e BioNTech, il primo a entrare in commercio nei Paesi...

December 29, 2020

News

Introducing COMIRNATY®, The EU Brand Name For Pfizer & BioNTech’s COVID-19 Vaccine, Developed By Brand Institute

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 29, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 29, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, ...

Brand Institute das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020

News

COMUNICADO: Se presenta COMIRNATY®, la vacuna de la COVID-19 de Pfizer y BioNTech, desarrollada...

December 28, 2020

News

COVID-19-Impfstoff von Pfizer & BioNTech wird unter dem Markennamen "Comirnaty" in der EU eingeführt

Brand Institute, eines der führenden Unternehmen für die Entwicklung von Namen im Pharma...

December 31, 2020

News

Insights+: COVID-19 Healthcare News Monthly Updates – December 2020

Our planet is facing a major pandemic outbreak due to COVID-19 and health agencies are taking every measure to stop it...

December 31, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Perché il vaccino di Pfizer e BioNTech si chiama Comirnaty?

Il vaccino COVID-19 di Pfizer e BioNTech, il primo a entrare in commercio nei Paesi occidentali, ha finalmente anche un nome, un marchio

December 24, 2020

News

Power Of Proprietary Drug Names To Be Studied By U.S. FDA

FDA is worried about drug names that could appear to overstate efficacy and impact consumer and healthcare provider perceptions of the product.…

January 22, 2020

News

Comirnaty: Πώς γεννήθηκε το όνομα του εμβολίου της Pfizer – Το παρασκήνιο

Η επίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...Η επίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...

December 25, 2020

News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020

News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma

December 28, 2020

News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma

December 28, 2020

News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma- und Gesundheitsbereich, ist stolz darauf...

December 28, 2020

News

Comirnaty: Αυτή είναι η επίσημη ονομασία του εμβολίου της Pfizer - Γιατί επιλέχθηκε αυτό το όνομα

Το όνομα που επιλέχθηκε για το εμβόλιο κατά της COVID-19 της Pfizer και της BioNTech, συνδυάζει τη λέξη community (κοινότητα), immunity (ανοσία), mRNA και COVID (κορονοϊός)...

December 24, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Why is Pfizer-BioNTech’s COVID-19 vaccine called Comirnaty in Europe?

Why is the Pfizer-BioNTech’s COVID-19 vaccine, which is part of Dubai’s free vaccination programme...

December 30, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Comirnaty: Πώς γεννήθηκε το όνομα του εμβολίου της Pfizer

Ηεπίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...

December 24, 2020

News

Inside the frantic and secretive sprint to name the Covid-19 vaccines

The United States has a Covid-19 vaccine, the result of science carried out at breakneck speed...

December 15, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Comirnaty: Πώς γεννήθηκε το όνομα του εμβολίου της Pfizer

Η επίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...

December 24, 2020

News

Comirnaty: Πώς γεννήθηκε το όνομα του εμβολίου της Pfizer – Το παρασκήνιο

Ηεπίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...

December 24, 2020

News

Comirnaty: Από που προκύπτει η ονομασία του εμβολίου της Pfizer

Η επίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...

December 25, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Einführung von COMIRNATY®, dem EU-Markennamen für den COVID-19-Impfstoff von Pfizer & BioNTech, der vom Brand Institute...

Brand Institute, das weltweit führende Unternehmen für die Entwicklung von Namen im Pharma...

December 28, 2020

News

Se presenta COMIRNATY®, la vacuna de la COVID-19 de Pfizer y BioNTech, desarrollada por Brand Institute...

Brand Institute, líder mundial dentro del desarrollo de nombres relacionados con el área farmacéutica...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical and healthcare related name development...

December 28, 2020

News

Introducing COMIRNATY®, the EU Brand Name for Pfizer & BioNTech's COVID-19 Vaccine, Developed by Brand Institute...

Brand Institute, the global leader in pharmaceutical...

December 28, 2020

News

Why is Pfizer-BioNTech’s COVID-19 vaccine called Comirnaty in Europe?

In a joint press release, BioNTech and Pfizer commented on the vaccine’s brand name...

December 30, 2020

Fittipaldi News

Making of a champion

The story of how one of racing’s most iconic names and one of the world’s most prolific branding agencies came together at Ocean Club.…

March 30, 2020

Fittipaldi News

When greats unite

One of racing’s most legendary names joined forces with one of the world’s most prolific branding agencies.…

March 30, 2020

Fittipaldi News

Iconic Sauber Motorsport launches Sauber Academy, Emmo Jr. Fittipaldi selected to be motorsport's next star

Brand Institute sponsored Kart Champion and aspiring Formula 1 driver, Emmo Jr. Fittipaldi, is one of four elite race car drivers hand-picked to participate in exclusive driver development program…

June 18, 2020

Fittipaldi News

Emerson Fittipaldi Jr – son of the two-time Formula 1 World Champion and two-time Indianapolis 500 winner – got his first test in a formula car...

Fittipaldi Sr was on hand to guide his son’s first steps in a Formula 4 car run by International Motorsport, and.…

June 18, 2020

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Fittipaldi News

Brand Institute announces partnership

Brand Institute is proud to sponsor Emmo Fittipaldi as he races to become a Formula 1 driver. Emmo Fittipaldi Jr., son of two-time Formula 1…

October 3, 2019

News

Brand Institute Wins 2019 American Inhouse Design Award

Brand Institute has earned recognition by leading graphic design publication, GDUSA, on their work for IVERIC bio. For 56 years, Graphic Design USA’s Inhouse Design…

June 14, 2019

Fittipaldi News

Forbes: 12-Year-Old Emmo Fittipaldi Bags Auto Racing Sponsorship, New Web Series

Emmo Fittipaldi is only 12 but has sponsors lining up already for his racing career. COURTESY FITTIPALDI RACING In most U.S. states and much of…

December 3, 2019

News

What’s in a name? Plenty. It’s your brand.

“Your name should evoke what’s unique about your product,” said Scott Piergrossi, an executive at Brand Institute. “Make it memorable and easy to pronounce so…

December 3, 2019

Fittipaldi News

Emmo Fittipaldi Jr. lands major sponsor deal, aged 12

Kart racer Emmo Fittipaldi Jr., son of two-time Formula 1 world champion and two-time Indianapolis 500 winner Emerson Fittipaldi, has landed a major sponsorship deal…

August 6, 2019

News

Naming New Drugs: It’s Serious Business, Particularly in NJ

Naming New Drugs: It’s Serious Business, Particularly in NJ With two-thirds of the world’s largest pharmaceutical companies based in New Jersey, agencies spend a lot…

June 5, 2019

Fittipaldi News

The son of Emerson Fittipaldi premieres documentary about his path to F1

The son of Emerson Fittipaldi premieres documentary about his path to F1 The little one, only 12 years old, competes in the FIA ​​Karting League…

August 6, 2019

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News

Bloomberg Television

Bloomberg Television

November 3, 2018

News

THE KING OF KEY BISCAYNE

THE KING OF KEY BISCAYNE

July 17, 2018

News

Got name? A peek into the sometimes bizarre land of pharma brand-naming

When Sanofi was searching for a name for its once-daily diabetes injectable, already approved in Europe under the brand name Lyxumia...

August 27, 2018

News

Brand Institute wins 2018 Corporate Partner of the Year award

NSU’s Division of Student Affairs proudly introduces the winners of the 20th Annual Student Life Achievement Award (most commonly referred to as the STUEYS). The…

May 9, 2018

News

Here’s how billion-dollar drugs get their names.

These may sound like alien characters from a science fiction novel, but they’re drug brand names. This begs the que…

May 31, 2018

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News

„X steht für Macht“

Berlin - Der Markenname ist ein entscheidender Faktor für den Erfolg eines Produkts.…

February 02, 2016

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‘Creation engineering’: The art and science of naming drugs.

(CNN)Yearly lists of the "most popular baby names" show how tastes change over time. While Jennifer, Heather, Michael and Jason may have been favorites in…

November 5, 2016

News

What’s in a biotech name? How drug startups choose their brand

The intellectual property is secure. The science is sound. You’re about to make your pitch for funding....

March 9, 2016

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News

What’s in a name? For drugs, a lot of Zs and Xs.

Farxiga. Hetlioz. Otezla. Zykadia. No, these are not the names of distant planets visited by the starship Enterprise. They're the brand names of medicines recently…

April 10, 2015

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News

The art and science of naming drugs

You shuffle to the pharmacycounter, arthritic knees aflame, each step pure agony,...

October 7, 2014

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Pharmaceutical Naming

July 1, 2014

News

Who Names These Drugs, Anyway?

If you have trouble pronouncing the name of one or more of your drugs, or you think drug names...

December 8, 2014

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News

Episode 53: Names, Names, and Names

April 25, 2012

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News

Facebook CEO's Gift: Philanthropy Or Image Control?

Facebook founder and CEO Mark Zuckerberg appeared on the The Oprah Winfrey Show on Friday to announce a $100 million...

September 24, 2010

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News

Branders give products an identity

I n the world of branding, there's a language all its own: Casodex, Grazax, Latisse, Symbicort and Vusion. Each one of those words is the…

April 1, 2009

News

All the presidents' cars

WANT to know how John McCain feels about fuel economy? Or how Barack Obama reacts to criticism? Look in their garages...

October 2, 2009

News

Cisco Makes a Play for Mainstream Market B-to-B Networking Giant Spies New Revenue Stream in Consumer Products

For an advertiser that doesn’t sell anything directly to consumers, Intel has made a name for itself among them...

May 25, 2009

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News

Choosing names for drugs is big business

The names of these incredibly popular medicines don't have defined meanings...

January 21, 2008

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CBS Morning News

October 5, 2007

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News

Branding Biotech

When a judge ruled this summer that Advancis Pharmaceutical Corp. had to change its name...

December 17, 2006

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News

What’s in a name? Big business, for a company marketing drugs

magine you’re developing a new improved tranquilizer and need a name...

December 17, 2004

News

THE NEW FACE OF SMALL BUSINESS ''A tremendous shift to self-employment is under way,'' observes one economist. Before you try it, prepare, prepare, prepare.

THE NEW FACE OF SMALL BUSINESS ''A tremendous shift to self-employment is under way,'' observes one economist. Before you try it, prepare, prepare, prepare.

May 2, 1994