Brand Institute News and Articles


2021 (5 Articles, Alphabetical)
2020 (92 Articles, Alphabetical)
News

Comirnaty: Πώς γεννήθηκε το όνομα του εμβολίου της Pfizer – Το παρασκήνιο

Η επίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...Η επίσημη ονομασία του εμβολίου των Pfizer/BioNTech είναι ένας συνδυασμός των εννοιών που σχετίζονται με αυτό, όπως η ανοσία αλλά και το mRNA...

December 25, 2020
Fittipaldi News

Making of a champion

The story of how one of racing’s most iconic names and one of the world’s most prolific branding agencies came together at Ocean Club.…

March 30, 2020
Fittipaldi News

When greats unite

One of racing’s most legendary names joined forces with one of the world’s most prolific branding agencies.…

March 30, 2020


2019 (7 Articles, Alphabetical)


2018 (5 Articles, Alphabetical)


2016 (3 Articles, Alphabetical)


2015 (1 Article, Alphabetical)


2014 (3 Articles, Alphabetical)


2012 (1 Article, Alphabetical)


2010 (1 Article, Alphabetical)


2009 (3 Articles, Alphabetical)
News

Branders give products an identity

I n the world of branding, there's a language all its own: Casodex, Grazax, Latisse, Symbicort and Vusion. Each one of those words is the…

April 1, 2009
News

All the presidents' cars

WANT to know how John McCain feels about fuel economy? Or how Barack Obama reacts to criticism? Look in their garages...

October 2, 2009


2008 (1 Article, Alphabetical)
2007 (1 Article, Alphabetical)


2006 (1 Article, Alphabetical)
News

Branding Biotech

When a judge ruled this summer that Advancis Pharmaceutical Corp. had to change its name...

December 17, 2006


2004 (1 Article, Alphabetical)
1994 (1 Article, Alphabetical)