Dual branding in the pharmaceutical industry refers to a marketing strategy where a single product is marketed under two different […]
Building a Reputation of Excellence: Brand Institute’s Journey
Welcome to Brand Institute, where we deliver the highest quality branding-and-naming-related products and services to our invaluable customers, and where […]
The Power of Trademark Analytic Data in Crafting Effective Brand Names
The process of creating a strong brand identity is crucial to the success of every product. An essential component of […]
Biosimilar Naming: Balancing Competition and Compliance
Biosimilars have been gaining a lot of attention in recent years as an alternative to expensive biologic drugs. Biosimilars are […]
Brand Name Approvals for Medicinal Products in the European Union: A Vital Part of Drug Safety
Distinctive brand names are essential in the pharmaceutical industry, as they play a crucial role in mitigating name-related medication errors. […]