When it comes to marketing a new drug in Europe, choosing the right name can be critical to the success […]
Developing a Pharmaceutical Brand Name for the Japanese Market? Here’s What You Need to Know
Developing a new pharmaceutical brand name can be a complex process, particularly in Japan where there are unique guidelines and […]
The Canadian Regulatory Landscape for Pharmaceutical Brand Naming
Pharmaceutical brand naming is a crucial aspect of the Canadian healthcare industry as it helps to create a unique identity […]
The Importance of Timing in Pharmaceutical Brand Naming
Bringing a drug to market in the healthcare world is a marathon and a sprint. One integral part of that […]
The Importance of a Well-Designed Corporate Logo
The corporate logo is one of the most essential elements of a company’s visual identity. It’s a symbol that represents […]
ANVISA: The Most Mature Pharmaceutical Regulatory System in Latin America
The Brazilian regulatory Agency, Anvisa (Agência Nacional de Vigilância Sanitária) issues market authorizations for medical devices and pharmaceuticals; exercises post-marketing […]
In 2023, One Brand Name Development Strategy is Rising to the Forefront
As of today, 13 novel drug names have been approved by the FDA in 2023. And of those 13 names […]
Branded Generics: Differentiating Your Generic Drug Product with a Strong Brand Name
Branded generic drug products are generic drugs that are marketed under a brand name. Examples of branded generics include Claravis […]
From Letters to Language: The Evolution of Clinical Trial Naming Conventions
Clinical trials are an essential part of the drug development process. They are a crucial tool for evaluating the safety […]
Why Guess When You Can Test? The Importance of Market Research in Pharmaceutical Brand Naming
In the highly competitive pharmaceutical industry, creating a brand name that stands out is crucial to gaining market share and […]