Building a Reputation of Excellence: Brand Institute’s Journey

Welcome to Brand Institute, where we deliver the highest quality branding-and-naming-related products and services to our invaluable customers, and where our commitment to our employees is second-to-none. Our 30-year history of excellence is a testament to our reputation as a leader in our industry, and our commitment to client-facing innovation. 

At Brand Institute, we believe that our employees are our greatest asset, and we go to great lengths to ensure that they feel valued and appreciated. We provide them with the tools and resources they need to succeed, and we offer them opportunities for growth and development. Our strong culture of innovation and creativity encourages our employees to think outside the box and produce new ideas and solutions. We invest heavily in research and development to stay ahead of the curve, and we are proud to have some of the most talented and dedicated employees in the world. 

Our commitment to innovation is further underscored by our shift to a primarily work-from-home business model. In this new environment, each team member is empowered to work individually and as a team to advance our shared mission, and to continue learning and growing within the company. The length of many of our team members’ tenure with the company is further evidence of Brand Institute’s commitment to employee growth and well-being. That same dedication to excellence is one we extend to our clients as well. 

We believe that innovation is the key to our continued success, and we are devoted to doing business with integrity. Treating our employees, customers, and communities with respect and fairness is essential to our success. We are honored to give back to the communities where we operate. 

We have supported numerous charitable organizations over the years, and our philanthropic efforts are just one of the many ways we try to make a positive impact on the world. We are proud of our achievements, but we know that even greater things lie ahead. We are resolved to continue working together to maintain our #1 position in the name development field. 

As the Chairman & CEO of this vital organization, I am privileged to lead Brand Institute, one of the most exceptional companies in the world. But perhaps the greatest testament to the greatness of our company is our people, who we consider family. Their hard work, commitment, and passion are what make our company great, and we are fortunate to have them on our team. 

By James L. Dettore