Biosimilars have been gaining a lot of attention in recent years as an alternative to expensive biologic drugs. Biosimilars are […]
The process of creating a strong brand identity is crucial to the success of every product. An essential component of […]
The Brazilian regulatory Agency, Anvisa (Agência Nacional de Vigilância Sanitária) issues market authorizations for medical devices and pharmaceuticals; exercises post-marketing […]
Developing a new pharmaceutical brand name can be a complex process, particularly in Japan where there are unique guidelines and […]
