Mr. Yoon joined BI – Seoul in 2015 as Associate Director, Brand Development. Prior to Brand Institute, Mr. Yoon was a Global Regulatory Affairs Manager at Daewoong Pharmaceutical and a Licensing & Business Development Manager at Kukje Pharmaceuticals. Mr. Yoon earned his B.S in Genetics, PGDipSci and Bachelor of Pharmacy from the University of Otago. He is a registered Pharmacist in Australia and New Zealand. He has led over70 Nonproprietary (USAN/INN) projects, including efineptakin alfa, fexuprazan, rivoceranib, and timbetasin, and 52 Global Brand Naming projects, highlighted by Celltrion’s biosimilar brands Yuflyma, Remsima, Herzuma and Truxima.