The Brazilian regulatory Agency, Anvisa (Agência Nacional de Vigilância Sanitária) issues market authorizations for medical devices and pharmaceuticals; exercises post-marketing […]
In 2023, One Brand Name Development Strategy is Rising to the Forefront
As of today, 13 novel drug names have been approved by the FDA in 2023. And of those 13 names […]
Branded Generics: Differentiating Your Generic Drug Product with a Strong Brand Name
Branded generic drug products are generic drugs that are marketed under a brand name. Examples of branded generics include Claravis […]
From Letters to Language: The Evolution of Clinical Trial Naming Conventions
Clinical trials are an essential part of the drug development process. They are a crucial tool for evaluating the safety […]
Why Guess When You Can Test? The Importance of Market Research in Pharmaceutical Brand Naming
In the highly competitive pharmaceutical industry, creating a brand name that stands out is crucial to gaining market share and […]
Two Brands, One Drug: The Potential Benefits and Challenges of Dual Branding
Dual branding in the pharmaceutical industry refers to a marketing strategy where a single product is marketed under two different […]